2025
Web Almanac
Rapport annuel
de HTTP Archive sur
l’état du Web
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Facebook’s tracking has gone undercover, shifting from third-party cookies to first-party ones, highlighting the shift to first-party tracking as a key trend in 2024.
3
Most common number of trackers per page
63%
Protected Audience API presence across pages
14.3%
Pages with the Facebook’s first-party cookie